How much does it cost, how much can you earn, and will you still be able to afford biscuits?

Joining Apex means you get more than a logo and a playbook. You get a hands-on support team, detailed training, and systems that have already been tested and refined in real-world care.

We’ve done it ourselves — and now we’ll guide you through every step.

“You’ll know what to do, how to do it, and who to call when you need help. Spoiler: it’s us.”

Before You Launch

Let’s Talk Money — Without the Waffle

We know you’re probably wondering:

How much does this cost to start?

How much can I actually make?

Will I be eating beans on toast while I wait for profit?

Let’s break it down like we’re chatting over a cuppa.

Start-Up Costs

Here’s what you’ll need to invest upfront (spoiler: it’s not silly money):

Item

Franchise Licence Fee

Training & Induction

Launch Package

Total Investment

Cost (excl. VAT)

£7,500

£5,500

£9,332

£22,332 + VAT

What You Get

5-year term (renewable)

Comprehensive Days of expert training

Laptops, uniforms, flyers, mugs, DBS checks & more

or£27,000 incl. VAT

Here’s what you’ll need to invest upfront (spoiler: it’s not silly money):

Working Capital You’ll Need

We recommend you have around £60,000 in the pot to cover:

✅ Office costs

✅ Staffing before the invoices start rolling in

A few bits like uniforms, PPE, emergency coffee fund

⚖️ Most franchisees use 50% savings and 50% funding (bank loans, Start-Up Loan Scheme etc.). We can help you with that.

📈 What Can You Earn?

We don’t do fluff. These numbers are based on our real-world operations – not fantasy unicorn maths.

What Can You Earn?

We don’t do fluff. These numbers are based on our real-world operations – not fantasy unicorn maths.

📌 Franchisees who follow the system typically break even in month 21.

Not bad, considering most people wait longer than that for a decent holiday.

What’s Included in the Launch Package?

It’s not just leaflets and promises. Here’s what you’re actually getting:

✅2 laptops

✅Branded fleeces, uniforms & lanyards

✅Mugs and pens (because branding is everything)

✅Flyers for clients AND carers

✅PPE and DBS for early recruits

✅Software setup

✅Franchise support recruitment fees covered

Everything you need to hit the ground running (except maybe your lucky socks).

Ongoing Fees (The Small Print That’s Actually Big)

We don’t do fluff. These numbers are based on our real-world operations – not fantasy unicorn maths.

Fee

Management Fee

National Marketing Fee

Total Ongoing Fees

Amount

5.75% + VAT (6.9% total)

1% + VAT

8.1% of your turnover

When

Monthly

Compare that with others:

Home Instead: 6.5%

Bluebird Care: 6%

Right at Home: 6.25%

So yes, we’re very competitive. We even made a spreadsheet to prove it.

And If It Doesn’t Work Out?

We’ve baked safety into the system:

You own your business 100%

The franchise contract gives you fair terms

What Our Franchise Partners & Clients Say

Contact Us

01183913542

[email protected]

Apex Healthcare Services Ltd. Suite 4, 62 Portman Road, Reading, Berkshire. RG30 1EA

(Corner of Portman Road and Wigmore Lane by Access Storage)

Get In Touch